For Monique Sanchez, Director, Agency Business Development, Google, events such as the Latin US Day held in Cannes Lions Festival on Thursday, June 20, build Hispanic community within companies.

Monique is an executive sponsor of the Latinx group of sales to large clients. “And for us, our mission is about building community, building connection and cultivating leaders.”

Monique participated in the Harnessing AI to Craft Content for the Latino Market panel that explored how to reach Hispanic audiences, where content must not only be culturally relevant, but also timely and engaging.

“Events like this are really critical and important for companies to come together. And even though we’re talking about branding and marketing, it’s about the human connection and making sure that we’re bringing communities together to also make sure that our communities are represented in companies, especially as we think about changing the way we market to the Hispanic community.”