Luis Miguel Messianu of MEL: We have build a unified and consistent voice for all of us

Luis Miguel Messianu, Founder-President-Chief Creative Officer of MEL, presented with Marco Vega, Co-founder, President & CSO of Creyentes their campaign #StopLatinoCoating from the Hispanic Marketing Council.

“It is the first time that agencies and leaders of the Hispanic market have met and managed to build a unified and consistent voice,” he said.

He also indicated that it is important to approach this market, as marketing regularly approached in general: understanding the consumer, their culture and their language.

Messianu highlighted several figures such as that although Hispanics represent 20% of the population, only 5% of marketing investment is allocated to this market. “In ten years, 50% of drinking-age consumers will be Latino. Brands have to start seeing these opportunities and assume them with commitment.”

Finally, Messianu is proud to participate in Latin US Day and expresses that “it is a feeling that is just beginning. We have a bright future.”

The Hispanic Market Guide can be download here.

Luis Miguel Messianu of MEL: We have build a unified and consistent voice for all of us

TE PUEDE INTERESAR

Monique Sanchez of Google: Ensuring community representation in companies

Bill Davaris of Malka: With authentic content brands will be more connected to the Hispanic community

Stacie de Armas of Nielsen: U.S. Hispanic market is a force to be reckoned with

Michael Roca of Omnicom Media Group: We need to make sure we are capturing the right data

Paula Cutuli of Soulnet: We cannot lose sight of the ‘social’ part of any content platforms

Santi Lucero of SAMY Alliance: Events like Latin US DAY gives traction to the necessary changes in the industry

Pedro Lerma of LERMA/: Today is the time for Hispanic influence to take shape

Nicolas Ibarra of Planta: We offer a comprehensive carbon footprint measurement management service

Gerardo Saavedra of Felipa Creative Studio: We have already broken the barriers

Jessica Ricaurte of Adsmovil: Cultural relevance in advertising connects on a personal level

Paige McCrensky of Malka: We are proud to help amplify this message of empowerment and inclusion

Chef Alfredo Oropeza and Claudia Romo: The Latino population is represented below 4%