The Latino market, with its rich cultural diversity and significant economic influence, requires a sophisticated approach to content creation. To resonate deeply with this dynamic demographic, content must not only be culturally relevant but also timely and engaging. This was agreed upon Stacie de Armas, SVP, Diverse Insights at Nielsen; Asha Shivaj, SeeMe Index; and Dr. Rebecca Swift, SVP Creative at Getty Images, under the moderation of Cynthia Kleinbaum Milner, CMO at Moneylion and Co-Host of A LA LATINA Podcast.

“In the Hispanic market, we see a family awareness of 75%, which is much higher than the general population’s 68%,” said Swift.

Shivaj noted that no model can replace certain human capabilities. “Capturing lifestyles or emotions remains more relevant than anything else,” she indicated.

Among the challenges of AI is that it should not delay the fight against industry stereotypes. “We must continue participating in the conversation. Leveraging our data and continuing to close gaps,” said Kleinbaum.