As part of Latin US Day at Cannes Lions, Claudia Romo Edelman, CEO and Founder of We Are All Human Foundation, and Chef Alejandro Oropeza presented their project MXN, a new travel and gastronomy program that celebrates Mexican culture from both sides of the border: the stories of Mexicans in the U.S. as well as traditions in Mexico City. “Mexicans in the U.S. do not feel represented by the media nor identified by brands,” said Romo.

In this regard, she stated that it is not only about this community being seen, but also understood. “Our stories need to be told in an authentic and positive way,” said Oropeza.

Both Romo and Oropeza agreed that Latinos are united and distinguished by their food, culture, music, family, and language. Therefore, MXN showcases all these elements.

“We want to celebrate our culture and life. We are proud of our roots and excited about the future,” said Romo.

Finally, they shared that MXN seeks to elevate this narrative and connect with the community. “We will continue visiting different places to demonstrate that borders do not exist.”