Malka, the creative studio with the instincts of an agency and the capabilities of a production company, celebrated the Hispanic industry at one of the most exclusive events: Latin US Day in Cannes, hosted by Advertising Week LATAM powered by PRODU.

PRODU spoke with Paige McCrensky, Chief Brand Officer at Malka, about their sponsorship of the event, which aims to amplify the influence of the Hispanic advertising community within the marketing and communications industry.

“Malka is delighted to be part of the inaugural Latin US Day in Cannes. We believe that the best stories never wait and that, to connect in today’s attention economy, you need to tell stories that are relevant and culturally nuanced,” she explained.

In the program, Bill Davaris, CEO of Malka, moderated the panel From Inspiration to Action: When Brands Become Publishers featuring Cynthia Kleinbaum Milner, CMO of Moneylion; Warren Marenco Chase, VP at Liberty Mutual; Andrea Siqueira, ECD at BBDO; Pete Lerma, Founder of LERMA/; and Claudia Romo Edelman, CEO & Founder of We Are All Human Foundation. 

In the panel Harnessing AI to Craft Content for the Latino Market, CEO Bill Davaris shared insights on creating content that must not only be culturally relevant but also timely and engaging. He was joined by Stacie de Armas, SVP, Diverse Insights at Nielsen; Asha Shivaj, SeeMe Index; and Dr. Rebecca Swift, SVP Creative at Getty Images, and it was moderated by Cynthia Kleinbaum Milner, CMO of Moneylion. 

Malka Media produces the podcast A LA LATINA: The Playbook to Succeed Being Your Authentic Self, hosted by Claudia Romo Edelman, founder and CEO of We Are All Human Foundation, and Cynthia Kleinbaum Milner, Chief Marketing Officer of MoneyLion, which showcases Latin voices while offering inspiration and practical insights. “We strive to challenge stereotypes, break down barriers, and create a world where Latina women can thrive. We are proud to help amplify this message of empowerment and inclusion at Latin US Day.”

Regarding the evolution and presence of Latin talent at Cannes Lions, Paige noted that there is only room to grow. “We must continue amplifying voices and creating a space where we can support the Latin creative and marketing community. We need to keep connecting and providing each other with support, guidance, and inspiration.”