“Everything that Latin America has shown at this Cannes Festival has been inspiring and powerful” said Paula Cutuli, CEO of Soulnet, within the framework of Latin US Day at Cannes Lions 2024.

Likewise, for her there are still many processes to professionalize, especially in social networks. “I think we cannot lose sight of the ‘social’ part of these platforms” she said. 

To this idea, she added the importance of continuing to strengthen social bases and seek a more integrated ecosystem. In her opinion, Mexico is a market that is only growing and that has had a “great” digital adoption. 

“It is a country that, within the Latin American context, has a stable economy and has great potential for investment,” she said.