For the first time at Cannes Lions, the Latin US Day was held, which brought together executives and creatives from the Hispanic advertising industry, who discussed the different opportunities of this market, which is only growing. This meeting was powered by PRODU, sponsored by Adsmovil and Malka, and in parnership with Hispanic Marketing Council, Creyentes, Hispanic Star, Círculo Creativo USA, MEL, MXN and Sammy Allliance. Hosted by Adverstising Week.

Food, culture, music, family and language are the elements that unify and give identity to Latinos. That is why the leaders agree on the importance of cultural sensitivity and accuracy in advertising across different platforms, and how to effectively adapt messaging for diverse Latino audiences. They all insist that more investment is needed and that this type of events is only the begining on the construction of an unified voice.